This project brings to life the vision of Carles Tejedor, one of Spain’s top chefs, through a visual identity that blends rustic charm with quiet elegance. His new store celebrates the richness of Catalan cuisine with premium rotisserie chicken and high-quality prepared dishes, rooted in local ingredients and tradition.

The design draws from the textures and tones of the Catalan landscape annatural woods, stone, and ceramic, creating a warm and authentic atmosphere. The logo and typography balance heritage and modernity, reflecting Tejedor’s philosophy of elevating tradition with a contemporary touch.



Branding and illustrations by Ros
Interior design by Pichiglas Studio  
Barcelona

          

  




M.Ros. ㋡ Be gentle.



  

     
hey@roscreate.com